by Roger | May 28 1:12 pm | Marketing
Whooping cranes came back from the brink. Fewer than 25 existed. Now there are hundreds. Because something made them worth saving. There are thousands of family law firms in the United States. Solo practitioners. Small teams. Massive practices with 50+ attorneys. All...
by Roger | May 27 10:49 am | Marketing
Sunscreen is simple. One small action prevents serious damage. You spend 90 percent of your marketing energy and 100 percent of your ad budget chasing people who are already in crisis. Your ideal client is someone in the depths of a divorce. Panicked. Desperate....
by Roger | May 26 11:02 am | Marketing
Sally Ride rejected the entire premise of what a scientist was supposed to be. She didn’t play the game better than the men. She invented a completely different game. Right now, your positioning is playing the same game everyone else is playing. Better client...
by Roger | May 25 12:13 pm | Marketing
People forget what you said. They remember how you made them feel. And right now, you’re caught in an impossible position. You’re a divorce attorney in a profession that demands clinical detachment—file organization, billable hour precision, contract...
by Roger | May 23 8:32 am | Marketing
